Ad Campaign Archive
2007 "Seconds" Print Ads
The “Seconds” campaign aims to recruit new candidates to the CFA Program, as well as convey to investors and employers the expertise and commitment required to become a CFA charterholder.
"'59
Gibson" (PDF)
"Berlin
Wall" (PDF)
"Encryption Code" (PDF)
"Shark" (PDF)
"Haute
Route" (PDF)
"T'ang
Dynasty" (PDF)
Recruitment Ads
"You Can't Move
Ahead If You Never Step Forward" [1] (PDF)
"You Can't Move
Ahead If You Never Step Forward" [2] (PDF)
"The Investment
Takes Three Years. The Dividends Last a Lifetime" (PDF)
Since 1997, CFA Institute has had a print advertisement campaign to
raise awareness of the CFA credential and to encourage investors to seek
out CFA charterholders. These print advertisements have appeared in
publications around the world such as National Geographic, Robb
Report, Barron's, Globe & Mail, the Economist, and South China
Morning Post.
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"Wine" (PDF)
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"Golf" (PDF)
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"Dive Master" (PDF)
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CFA Centre for Financial Market Integrity Announcement (PDF)