From the moment you setup a LinkedIn profile, you’re on a potentially very public stage. But do you know how to use it to your advantage? Do you know the strategies to propel you and the pitfalls to avoid? More than 160 million global users agree: LinkedIn is the premiere place to hang your professional hat online and it’s much more than a static online résumé.

LinkedIn is an invaluable tool for building your professional brand. But many professionals just are not using it to its fullest potential. Whether because of its public nature or myriad technical steps to creating a well-conceived and fully optimized LinkedIn profile, The Résumé Studio’s Jared Redick finds that many professionals are sitting with an unfinished shell of a LinkedIn presence.

In this webinar, the first in a lively two-part series about maximizing your LinkedIn presence, you will gain a perspective that goes beyond the technology and explores why and how to build a profile that is uniquely right for you. Jared Redick, an executive résumé and LinkedIn profile writer,shares and explains his checklist of actionable steps that will jumpstart your process and help you re-imagine your profile across four main categories: being found, reaching out, building a reputation, and staying connected.

You can learn more about the second part of this series, Advanced Writing Strategies for Your LinkedIn Profile, here.

Special Bonus: View both webinars in this two-part series and complete The Résumé Studio’s “brand building profile checklist,” available as a download on both webinars, and you will be eligible for a free review of your new LinkedIn profile with Jared Redick, courtesy of CFA Institute.

Email careerresources@cfainstitute.org with a link to your LinkedIn profile when you’ve completed these steps. Once we confirm completion, we will help you arrange your profile review session.

This is an archived recording of a live event that took place on 12 July 2012.