CFA Institute Launches "Top New Finance App" Developed by WillowTree Apps

Media Contacts

New York , New York, United States, 28 September 2011

CFA Institute, the global, not-for-profit association of investment professionals that awards the CFA and CIPM designations, has partnered with app development company WillowTree Apps to launch the CFA Institute Mobile App, which was recently highlighted as a “top new Finance App” in the Apple iTunes App Store.

“The CFA Institute Mobile App is a free and convenient way for busy investment professionals to stay up to date with key trends and the latest research on finance and investing — no matter where they are in the world,” said Jan Squires, CFA, managing director of the Strategic Products and Technology division at CFA Institute. “Given the widespread use of mobile devices in our industry, apps like this provide important new channels for delivering high-value educational content and services to CFA Institute members, candidates, and other constituents. We were pleased to engage WillowTree Apps on all phases of the development, from concept to launch.”

The CFA Institute Mobile App, now available in the Apple iTunes Store and Android Marketplace, delivers audio and video podcast interviews with leading investment practitioners and provides access to CFA Digest summaries, which highlight and condense the most important investment-practitioner-oriented articles from a universe of more than 70 publications. Users can save content from the app for offline consumption, and easily share the content via e-mail or over social networks like Facebook, LinkedIn, and Twitter.

“The CFA Institute Mobile App was an important project for our team,” said WillowTree Apps CEO Tobias Dengel. “Working with CFA Institute was a pleasure, and the resulting iPhone and Android apps allow time-pressed financial professionals to easily stay current with the organization’s valuable analysis of the rapid changes in global finance.”

CFA Institute

CFA Institute is the global association of investment professionals that sets the standard for professional excellence and credentials. The organization is a champion for ethical behavior in investment markets and a respected source of knowledge in the global financial community. The end goal: to create an environment where investors’ interests come first, markets function at their best, and economies grow. CFA Institute has over 148,000 members in 163 countries and territories, including 142,000 CFA charterholders, and 148 member societies. For more information, visit www.cfainstitute.org.

Willow Tree Apps, Inc. - We Built That App. ®

WillowTree Apps, Inc., is a privately held designer and developer of mobile applications on iPhone, iPad, Android, Windows Phone 7, and BlackBerry platforms. WillowTree also has developed a proprietary mobile web development framework, Mobile Tango™, to streamline the development of mobile websites. Clients include BabyCenter.com (a Johnson & Johnson company), GE, the University of Virginia, Monticello, the Philadelphia Eagles, Manta, The Game Show Network, GreatSchools, and Crutchfield Corporation. WillowTree Apps received two 2011 Webby Award Honors. For more information, visit http://www.willowtreeapps.com, e-mail info@willowtreeapps.com, or call (888) 329-9875.