For many professionals, your LinkedIn profile is the backbone of your professional presence online making the summary section its heartbeat. A well-considered and well-written summary is essential to ensure your profile’s viewers have the right information on which to hinge their understanding of you. You want your summary to give viewers something from which to springboard into the rest of your profile and something to inspire them to engage with you and learn more.

In the second installment of his two-part webinar series for CFA Institute, Jared Redick, a professional executive résumé and LinkedIn profile writer, takes you behind the scenes to show how he develops LinkedIn summary and experience copy that strikes the right tone for his professional and executive clients. Watch him reverse engineer several summaries, capturing and translating strategies you can use to better build your own LinkedIn summary and experience sections.

This two-part webinar series is designed to be taken together or a la carte. Listen to Part One of the series, "Four Principles for Building Your Professional Brand on LinkedIn."

This is an archived recording of a live webinar that took place on 19 July 2012.