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Chester Santos, one of the world’s foremost experts on memory training and the 2008 USA Memory Champion, discusses why it’s important for financial professionals to exercise their memories. Santos reviews the three main principles of memorization—visualization, invoking additional senses, and applying creativity; and offers practical tips on how to become better at remembering people’s names.

The Take 15 Series is a series of short interviews with leading practitioners on timely topics focused on the investment profession.

About the Speaker(s)

Chester Santos

Chester Santos is one of the world’s foremost experts on memory training. He is the 2008 USA National Memory Champion. Mr. Santos has helped thousands of people around the world realize the benefits of an improved memory and sharper mind, and he has been featured in the New York Times, the Wall Street Journal, the San Francisco Chronicle, the Washington Post, and USA Today and on PBS, CNN, and various other television, radio, and print media. He has spoken at executive organizations, such as Young Presidents’ Organization, CEO Clubs International, and ACETECH, at various Fortune 500 companies, and at such universities as the Royal University for Women, the Haas School of Business, Stanford University, and Harvard University. Mr. Santos is working on a book about memory improvement and brain fitness, and his iPhone app, “Steel Trap,” was featured by Apple and became a bestseller.