Chester Santos, one of the world’s foremost experts on memory training and the 2008 USA Memory Champion, discusses why it’s important for financial professionals to exercise their memories. Santos reviews the three main principles of memorization—visualization, invoking additional senses, and applying creativity; and offers practical tips on how to become better at remembering people’s names.

The Take 15 Series is a series of short interviews with leading practitioners on timely topics focused on the investment profession.