Annual Conference Presentation Recorded 13 May 2019
The Art of Business Influence
This session from the 72nd CFA Institute Annual Conference covers: Discussion of the link between communication excellence and business success; Focus on innovative communication, networking, and influence tools designed to accelerate your business success; Focus on the three Cs of communication excellence, to the L-WAR (Listen, Watch, Anticipate, and React), and selling without selling to the BRAINS (Bridging, Rationalizing, Asserting, Inspiring, and Negotiating) of influence.
About the Speaker(s)
Mark Jeffries is an author and a keynote speaker, as well as an adviser and a communications consultant to some of the world’s largest and most successful corporations, agencies, and partnerships. Previously, he has served as a stockbroker at Merrill Lynch. Mr. Jeffries delivers his “Business Communication, Influence, and Presentation” keynote speeches to audiences in many industries. His speeches are relevant, entertaining, and filled with instantly usable takeaway ideas. In addition, Mr. Jeffries moderates major corporate multinational events for large and small organizations around the world. He has run many industry panels and chatted on stage with more than 150 C-Suite executives, and he has also interviewed many celebrities, including Will Smith, Richard Branson, Bob Mueller, Serena Williams, Michael Phelps, and Michael J. Fox. Mr. Jeffries has written two books—What’s Up with Your Handshake? and The Art of Business Seduction—and recently launched two innovative and engaging e-learning courses dedicated to transforming users into trusted advisers, persuasive communicators, and key influencers. He regularly appears as a guest on NBC’s TODAY Show, Fox Business, and BBC News, and he writes for HuffPost.