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This interview highlights some of the key attributes and tricks of the trade required to ensure you sell yourself effectively in business meetings. We all know the importance of first impressions, but what does LWAR stand for, what are the three Cs, and how do they lead to communication excellence? In this interview, all are explained.

The Take 15 Series is a collection of illuminating, short conversations with noted economists, best-selling authors, leading researchers, and successful practitioners on topics ranging from geopolitics and whistleblowing to irrationality and outlooks.


About the Speaker(s)

mark jeffries picture
Mark Jeffries

Mark Jeffries is an author and a keynote speaker, as well as an adviser and a communications consultant to some of the world’s largest and most successful corporations, agencies, and partnerships. Previously, he has served as a stockbroker at Merrill Lynch. Mr. Jeffries delivers his “Business Communication, Influence, and Presentation” keynote speeches to audiences in many industries. His speeches are relevant, entertaining, and filled with instantly usable takeaway ideas. In addition, Mr. Jeffries moderates major corporate multinational events for large and small organizations around the world. He has run many industry panels and chatted on stage with more than 150 C-Suite executives, and he has also interviewed many celebrities, including Will Smith, Richard Branson, Bob Mueller, Serena Williams, Michael Phelps, and Michael J. Fox. Mr. Jeffries has written two books—What’s Up with Your Handshake? and The Art of Business Seduction—and recently launched two innovative and engaging e-learning courses dedicated to transforming users into trusted advisers, persuasive communicators, and key influencers. He regularly appears as a guest on NBC’s TODAY Show, Fox Business, and BBC News, and he writes for HuffPost.