This interview highlights some of the key attributes and tricks of the trade required to ensure you sell yourself effectively in business meetings. We all know the importance of first impressions, but what does LWAR stand for, what are the three Cs, and how do they lead to communication excellence? In this interview, all are explained.

The Take 15 Series is a collection of illuminating, short conversations with noted economists, best-selling authors, leading researchers, and successful practitioners on topics ranging from geopolitics and whistleblowing to irrationality and outlooks.