×

2020

Earning Investors' Trust

How the Desire for Information, Innovation, and Influence Is Shaping Client Relationships

In this fourth edition of the CFA Institute investor trust study, we examine how trust in the industry has evolved, while the essential characteristics of trust endure.


Interactive site with individual and institutional investor results

Explore the findings

What does it take for someone to put their capital at risk and entrust their funds to someone else to manage? The concept of trust lies at the heart of the question. This report is the fourth in a biennial series examining how trust in the industry has evolved, while the essential characteristics of trust endure.

CFA Institute defines the three themes affecting investor trust today: information, innovation, and influence. Information is essential for trust: the less investors feel informed, the less they trust the financial system. Innovation and the proactive use of technology can enhance trust, and those who trust the financial system more are more likely to be early adopters of innovative products and technologies. Investors’ desire for influence and control is growing and provides opportunities for the investment industry to strengthen trust. Each of these factors are inputs to the trust equation, where credibility and professionalism combine to build trust and value. 

The report was compiled using survey data from 3,525 retail investors and 921 institutional investors from 15 global markets.

We’re using cookies, but you can turn them off in Privacy Settings. If you use the site without changing settings, you are agreeing to our use of cookies. Learn more in our Privacy Policy.