Mission & Vision
To lead the investment profession globally by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society.
The mission of CFA Institute is served by generating value for core investment management professionals and engaging with the core investment management industry to advance ethics, market integrity, and professional standards of practice, which collectively contributes value to society.
Core investment management professionals are those individuals primarily involved in activities related to the investment decision-making process—generally portfolio managers, financial advisors, and research analysts on both the buy and sell side.
The core investment management industry is comprised of firms (or larger firm business lines) primarily engaged in asset management (mutual funds, hedge funds, private equity, real estate investment, investment research and ratings, and investment advisory services), wealth management, fiduciary asset ownership (such as pension funds, endowments, and sovereign wealth funds), and their related regulators and standard setters.
- Serve all finance professionals seeking investment management-related education, knowledge, professional development, connection, or inspiration
- Lead the investment profession's thinking in the areas of ethics, capital market integrity, and excellence of practice
CFA Institute seeks to set professional standards for investment management practitioners and broadly engage other finance professionals through their interest and interactions with the investment management industry. Improving outcomes for investors advances our social mission and benefits members through greater demand for educated and ethical investment management professionals.
We believe that financial markets and services should operate in the following ways:
- Investment professionals contribute to the ultimate benefit of society through the sustainable value generated by efficient financial markets and by effective investment institutions.
- Good stewardship and high ethical standards are necessary for trust and confidence to be secured and for society to be served. Financial markets should afford every investor the opportunity to earn a fair return.
- Financial markets are more effective with knowledgeable, diverse participants.
- High ethical principles and professional standards are essential to positive outcomes; rules and regulations, while necessary, are not sufficient by themselves.
As a global, independent organization, we play a role in being a steward and champion of the investment management industry.
In addition to direct benefits to their clients, the work of investment management professionals and the impact of the investment management industry also benefits society through improved investor outcomes and the resulting effective allocation of capital that drives economic growth and development.
Our Cultural Values define who we are, what we stand for, and what we aspire to be. They run deeply through the organization, guiding our internal and external behaviors. They bind our colleagues together, across every level of business, in passionate pursuit of our company's mission.
We act with integrity, are ethical and authentic, and speak the truth in a timely, transparent manner.
We understand the needs of our external stakeholders and, together, deliver exceptional results through a regional model, localized where appropriate.
We create a welcoming, safe environment where fairness, opportunity, and trust exist, allowing us to leverage the diverse talents and perspectives of our staff and volunteers to achieve our strategic objectives.
We demonstrate an unrelenting pursuit of knowledge and understanding in our quest for excellence.
Our strategy is:
Shape the Future of the Industry and the Profession
In a continually evolving market, policymakers, organizations, and the investment industry are looking for a clear, unbiased, and authoritative voice. We hold an influential position on investment practices and outcomes. With that responsibility, we must advocate for the professionalism and ethics that drive investor trust.
Build a Diverse Portfolio of Learning Products
For decades, we have prepared professionals to begin their careers as CFA® charterholders. Now, our vision is for CFA Institute to be where the investment industry comes to skill, upskill, and reskill. We will create a seamless, lifelong learning experience that guides professionals through the many defining moments in their careers, while inviting more professionals to benefit from lifelong learning.
Modernize and Grow the CFA Program
We will develop a candidate experience that is modern and personalized. By incorporating digital study and peer interaction, elevating instructional design, and enhancing content relevance and practical application, we will build candidates’ professional competence while extending our global reach.
Develop Exceptional Customer Experiences
Make it easy to be a customer of or do business with CFA Institute because we provide quality products, experiences, and services that are accessible and help each customer achieve positive impact on their careers and communities, which make CFA Institute customers stand out and stand together as leaders in investment excellence.
We aspire to develop global financial markets that serve the public interest. The overall outcomes that we believe will contribute to this aspiration are a community of educated, ethical investment management professionals and financial markets that reflect CFA Institute beliefs.
As detailed below, our long-term aspirational vision of success includes all investment management professionals working as a community for the ultimate benefit of society.
Develop Future Professionals
Education is the foundation of professional competence. We develop future investment management professionals through credentialing programs that require the application of technical knowledge and an appropriate ethical framework to guide decision making.
We aspire to 100% market penetration.
Deliver Member Value
We equip and support members so they can better serve their clients and further develop their professional careers. This aim is enabled through an active local professional community, professional recognition from employers and regulators, and the creation and delivery of high-value content.
We aspire to 100% member satisfaction.
Build Market Integrity
Setting global standards and advocating for professional excellence are activities that ultimately benefit society by improving both investor protections and investor outcomes.
We aspire to 100% industry penetration.